Tag Archives: amazon

Principle vs Profit – KDP Select

Amazon’s KDP Select program enables an author to make their Ebook free for select days in a 90 day period. This garners immense free publicity for the author. I often read about books that have thousands of downloads on the free days. While my book is on Amazon, both in print and Ebook, it’s never there free. No Red Pen: Writers, Writing Groups & Critique IS free as an Ebook everywhere else. Why not on Amazon?  Because if I join KDP Select – the book must be pulled from every other retailer.

The book is intended for students and struggling writers, I want No Red Pen to be easy to access. I don’t want cost, even a couple bucks or 99 cents as a barrier. I’m cautious about a “company” store where products are only sold there and nowhere else. I think it is dangerous for writers to allow their access to the public to be controlled by one entity. I’m standing on principle.

And it’s costing me unknown amount of readers.

In 2012, there were 167 downloads over the 11 months the book was available. There were several instances via Barnes&Noble the book saw dozens of downloads in a day. Instructor use? A free book promotion B&N did? Don’t know. Moving to KDP Select would remove the access in the dozen other markets. How ironic, I may have to reduce markets to one if I want downloads and readership to multiply.  Principle may need tossing to the wayside if I want No Red Pen to reach a wider audience.

Not before June, 2013. After that, I may experiment with KDP Select and up the price of the Ebook to $2.99 with as many free days as the program allows.

Principle does not always pan out.

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Free No Red Pen

The giants at Amazon want me to make them the exclusive distributors of my work if I want to conduct marketing specials by making the work free. That would limit availability to just Amazon.com. I’m just not all that interested in driving sales to a sole provider at the expense of other providers or at the expense of widening availability for access to my work. So, instead of signing up for KDP Select which would have enabled me to make my book, No Red Pen: Writers, Writing Groups & Critique free for a few days of the month and open the book up for lending within the Amazon universe with a bit of profit out of that; I made my book free everywhere else. So, for the next, I dunno, month or so, No Red Pen: Writers, Writing Groups, & Critique is free at smashwords, and once smashwords does its monthly update, free in all the other venues serviced by smashwords for distribution. So, you’ll still have to pay to download the ebook version onto your Kindle, but for any other device, it will be free.

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